THE BLOG
Writing that lands.
Practical, occasionally contrarian notes on tone, workplace communication and the behavioral science behind a message that gets a yes.
How to Say No in an Email Without Burning the Relationship
A repeatable four-part structure for declining by email — plus four worked rewrites for meetings, scope creep, vendors, and deadlines.
The Science Behind Persona's Behavioral Dials
How Persona turns email tone into eight independent levers — assertiveness, warmth, urgency and more — so you can engineer exactly how a message lands.
Why Email Tone Beats Email Grammar
Grammatically perfect emails still get ignored. Tone — not correctness — decides whether people say yes. Here is why, with before/after rewrites.
One note a month, on writing that lands.
No product news unless it changes how you write.